The iconic Toyota Prado is officially returning to the U.S. market for the 2025 model year, rebranded under the Land Cruiser nameplate. Blending heritage styling with cutting-edge hybrid technology, the new Prado is already making waves among SUV enthusiasts looking for rugged performance with modern comfort. If you’re searching for a 2025 Toyota Prado for sale near you, here’s what you need to know before you buy.
A Blend of Rugged Utility and Modern Tech
The 2025 Toyota Prado, returning to the U.S. as the all-new Land Cruiser, rides on the GA-F body-on-frame platform and is built to endure everything from city driving to extreme off-roading. It features a 2.4-liter turbocharged four-cylinder hybrid engine, paired with an electric motor to produce 326 horsepower and 465 lb-ft of torque. This hybrid powertrain balances performance with efficiency and marks a new direction for Toyota’s off-road fleet.
Availability and Where to Buy in the U.S.
The 2025 Toyota Prado (as the new Land Cruiser) is expected to hit U.S. dealerships in late summer to early fall of 2025. Pre-orders have already begun in many regions, and demand is expected to be high due to the model’s loyal following. Toyota dealerships across states like Texas, California, Colorado, and Florida are already taking deposits for early units, especially for the First Edition trims, which will be limited to just 5,000 units. You can check major dealership networks like AutoTrader, CarMax, and Edmunds for listings, or visit local Toyota dealers directly for availability updates. Pricing starts around $55,000 for the base 1958 model and can reach over $70,000 for high-end variants, depending on features and packages selected. With Toyota’s strong reputation for reliability, the 2025 Prado is expected to hold its resale value well, making it a smart long-term investment.
Why the 2025 Prado Is Worth Your Attention
The reintroduction of the Prado to the U.S. under the Land Cruiser badge signals Toyota’s renewed focus on adventure-oriented buyers. The vehicle is engineered for off-road performance, thanks to features like full-time 4WD, a locking rear differential, crawl control, and Multi-Terrain Select. These make it a great option for camping, overlanding, or harsh winter conditions. Its design also pays tribute to the Land Cruisers of the past, with a retro-inspired grille and squared-off body lines, while still offering the comfort and tech today’s drivers expect. Whether you’re commuting in the city or exploring rugged trails, the 2025 Prado brings durability, style, and versatility together in a way few SUVs can match. If you’re in the market for a dependable midsize SUV that’s built to last, the new Prado should definitely be on your radar.